We wanted to make a decent commercial that got our point across while also being fun.
Our point: Work-vans are hard to find, and we have hundreds. The other stuff about being the only company who rents upfitted vans with shelves and ladder racks, wrapped with custom signage, and delivered to your location - all that is extra.
So when we told Scott that he’d be stepping out of a moving van and crawling on its hood, he said, “Don’t get me canceled.”
We did quite the opposite. We made him (industry) famous. Guys at trade shows remember him for the guy who crawled across that van. “Very funny,” they said. “I’ll take 3,000 vans please.”